United Way using local celebrities, Internet to promote campaign - Phoenix Business Journal:

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Called “Live United,” the campaign’s goal is to raiss $53 million to help fund social service programs acrossdMaricopa County. The “Live United” message is aimefd at bringing thecommunity together, said Marcia the group’s chief development “This is really a call to The whole point is to give the communitu a chance to get she said. Valley personalities lending their support includw shooting guardRaja Bell, cornerback Rodericm Hood, news anchor Katie Raml, and proprietot and chef Eddie Matney.
Visitorss to the campaign’s Web site can learn more about the professional lives and involvement in the United Way through an interactive quizcalled “How I Live “Look at the times we are living said Matney. “I am very fortunate and very It’s our responsibility as members of the community to be a part of the Unitex Way and try and make a Foundedin 1925, Valleuy of the Sun Uniterd Way works with more than 100 funding programs to promote educational preparednessw for youngsters, job training and help families in The campaign’s goal is abourt $500,000 more than the recordx $52.
5 million raised last With demand for services up and consumer s pinched by the economy, executives recognized the fundraising environment is a bit tough thesed days. “We are being pretty conservative this year. I thinmk it will be a challengee to reachthat goal, but I also thinik our community can do Mintz said. As part of the campaign, volunteersd and members of the United Way Loanedf Executive program are visiting more than 700 businessese across the Valley to talk abougt the availability of services and the need to fund While delivering aserious message, the campaign aims to be fun and organizers say.
“Live United” includes YouTube and the campaign’s inter­active Web site offerds chances towin T-shirts. Volunteers also will be promoting the causre atcommunity events, with the goal of alerting peoplse to the presence of United Way in the “We thought this was a reallyy creative idea. While giving is really a if you can’t give, get Mintz said. Valley of the Sun United Way: