Amazing Mail helping nonprofits raise money, spread their messages - Kansas City Business Journal:

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“Our platform lends itself extremely well to thisbusinesss sector,” said Chris Lynde, CEO of Scottsdale-base d , an electronic mail service used for a varietg of marketing, advertising and personal mailintg needs. “For any kind of advocacy program, the mail is a very powerful medium,” said Pete Vanderlee, the company’s vice presidentf of marketing. Amazing Causes allows any nonprofit to establish a relationship withAmazing Mail. The company install s a “widget” on the nonprofit’s Web site that allowsd visitors to buy and sendpostcards electronically.
Typically, a card costs betweeb $1 and $2, including postage, which is paid for by the individual user. The cards, containing the nonprofit’s logo and message, can be sent individuallyt to the user’s friends or be part of a larger campaign toattract donors. One program under way is an effort to support Ahava Kids, a Connecticut-based nonprofit that rescues children from the sex and human slavery trades. Visitorsd to Ahava’s Web site can purchase a card and writre messages of hope and support tothe children. Those cardsd are sent to the nonprofit’s headquarters and then distributex to rescued youth atsafe “We really love this.
This has been said Ray Bechard, Ahava’s founder and “It helps to raise awareness, and our younb people actually get cards and messages fromother It’s so very powerful.” The effort increases awareneses about Ahava Kids and helps raised money for the group, Bechard said. For everty $2 card, about 70 cents is donated to Ahava after postage, processing and All aspects of the campaignj are handled by Amazinb Mail, officials said. “We have a consultant on the fronr end. It doesn’t cost the nonprofit anything, and we recovedr our costs through the traffic and the Vanderlee said. Amazing Mail has about 70 full- and part-time employees.
The program is open to all legitimate nonprofitsw withestablished histories, Vanderlee Bechard said he’s thrilled with the resultsz after only a few weeks with the “This is a really new and it is the first of many campaigns that we will be workingf on with them,” he said. Amazing Mail: www.amazingmail.com Ahava www.ahavakids.org